Jack Daniel's Scenes from Lynchburg Number 3 The Hardware 1L
Jack Daniel's Old No.7 86 Proof / Scenes from Lynchburg #3
Jack Daniel's is the best-selling American whiskey in the world. Despite that fact it can legally be categorised as a straight bourbon, it has always shunned this title, preferring to market itself as a Tennessee Whiskey. These are similar to straight bourbons but have the additional requirement of having been filtered through maple wood charcoal, a practice known as the Lincoln County Process. History has not always given the distillery an easy ride though. Tennessee was an early adopter of Prohibition in 1910, and one of the last to repeal it in 1938 (five years later than the repeal at Federal level). Even today the distillery is still located in a "dry" county, meaning none of its products are sold in its hometown or those around it. The distillery was then only operational for four years before being forced to close again during the second world war. Ten years later it was purchased by the Brown-Forman corporation and its fortunes turned for good. Its classic black-labelled Old No.7 brand (named after the distillery’s original DSP number) is now a globally recognised product.
The Scenes from Lynchburg series was introduced in 1998 and was bottled exclusively in 1 litre size bottles for the European market. Each subsequent year, a new release was added to the series until a complete set of twelve had been produced, all depicting a different illustration of life in Lynchburg. In 2001, the series started afresh in Canada in 75cl bottles. These were bottled at a lower 80 US proof, however only three "scenes" were released. Following that, a US market version was made available in 2003. Interestingly, they were bottled 86 US proof, despite the Old No.7 brand having been lowered to 80 (to much backlash) the year prior. Eight "scenes" were produced for the US version.
This is the US market version of scene three, released in 2005. It depicts the Lynchburg Hardware & General store, built in the town square by Lem Motlow in 1912. Today is remains one of the town's most interesting pieces of architecture, and is utilised as a merchandise store for the distillery, selling everything except the whiskey!