It all began in 2012 with the special series Master Distillers from Jack Daniels , and since then another bottling in numbered bottles and gift packaging has been published on a regular basis. In 2017, the Jack Daniels Master Distiller Series No. 5 Tennessee Whiskey , which, like its predecessors, honors one of the company's master distillers from the United States. This year's edition honors the fifth Master Distiller from the Jack Daniels distillery , who worked from 1966 to 1988 and achieved a lot in around two decades. Frank Bobo was part of the unbelievable boom in American whiskey from the Tennessee distillery and his face has been immortalized on the packaging.